Final booklet

Worked on the cover, fixed many of the advices – especially the last page- added more white space

Cover ideas

 

Pre-final: Cover taken from my resume name logo

comments made: spelling error, change treatment of Lin on side, too much grid – break the grid, write more, add more text to the LG page

Interior spreads and color palette

The colors of my images are black and white mainly, do in those pages I wanted to inverse it. Red I choose because it was a good contrast color.

My font is Universe, because that is what I used on my resume, I played with upper and lower case

Resume and business card final

Using the 2 columns for my resume has stayed constant. In the final iteration I did a lot more with cleaning up what was on my resume. I pulled the 2 columns apart so they don’t blend into each other. I shortened what I said under descriptions because my crits where that they were too wordy. I also brighten the color of maroon that I used, cause my previous iteration was a little more brown than red. I also kept with the 2 types of Universe fonts. I originally placed san-serif’s in however, because of how much information I had, the thins got too thin, and didn’t read as well.

My business card takes the same logo as my name, however I was a little more playful with the orientation. I extended the “L” from the front to back to make it more continuous, and played with the inverse of the colors on the front and back. I rotated my entire logo, from the previous orientation cause I wanted the effect of having my name go off the page. and I also used the L to divide my digital and analog skills.

Business card rough draft

Still taking the two column approach because the first is read as a list. In this revision the only font that is used is Universe. The color is only to show the headline for the catagories: this because I do not want a large font, so to make it stand out, I used a dark maroon color. I want the employer to be drawn to the activities I did, so the largest hierarch is the Clubs and companies on my resume. I also played with multiple ways to do my logo, again keeping with the Universe font to stay constant. Because my name is short I played around different ways to make it more interesting.

My Business card takes the same logo as my resume. The screen is split to show a screen shot of what is the front and the back. Color was introduced to make more of a connection to the resume. I am not sure about the final design, but currently I am working with showing my skills on the business card as well.

Here is this sample of different type of fonts (Didot, Abadi, and Universe) that I played with for the logo. I did not like Didot, so I played more with the lather two.

Resume rough draft

The Sketches done in class. Using the Rectangular to find a page format that expressed the header and body of a resume. In the second row, first column, was the format that intrest me most. Focusing on the simplicity of it.

Using the two column format. Placing the skill sets in one column so that is most readable. The hierarchy for both drafts was 1. the name 2. The firm/school/club 3.location/date 4.farther information. The types of font that were used was Didot and Abadi MT Condensed Light because of the thinness in the contrast to the thicker format of the Serif font. The usage of caps to lower case also proves a contrast using the same Abadi font.

Original resume

Poster and ticket, first draft

1. First attempt I am trying to make a logo for VH1. Emphasizing the V

this is a play on the ticket for it. just focusing on the logo

Again The V is that I am most interested in for the logo. the second heirtachy is then the 90. The extension of the V off the page plays with making the page extended then focusing the eye on the 90’s

The VH1, was not a finalized design, so in these designs I wanted to play up (90) because that would draw the users eye to the era.

Repetition of the 90s to make that stand out. However grade it back so I can layer it.

The background Black and see if the letter stand outs. However I think It may be too hard to read.

Rotation and Scale: Pull the page apart, however place the word on the left size to concentrate it.

Playing to see what layer works better together. Playing largely with scale.

Pulling apart the letter. Allows it to be the background. Then creating a grid to separate the foreground. This is currently The one that I am playing with the most for the final

Poster typography

The alignment of the spacing is key where the chunking is the presenter/ location and artist. The Artist are bolded because they are where the eye wants to be drawn . The contrast of the Universe styes is what makes it stand out more.

 

Alignment is still key. I wanted to play on the variation of font.

 

For the first attempt I was playing with mainly the VH1 logo. Then emphasizing the role of the 90s. the second Hierarchy is placed on the artist with the date and time placed vertically to approx. take up the same Cap height. The location and the date are the same font stye and height.

The second attempt using roughly the same logic in heirarchy. The emphasizes is on the 90s rather than VH1. But size and font of the artist and date are still the same. With this variation I wanted to play on pulling VH1 out of the frame to create more tension for the poster and by placing the artist and date on the left side to draw the eye in that direction.

The Third Poster pulls the poster outwards to the left and right direction. There is a variation of value which plays up VH1 and “Best of the 90s”. The location is based near the top and is read easily because of the base line of the “1”. Between the values chosen and the size it helps create comfort.

Typographic Hierarchy (part 1)

Creating three different sections: The Presenters, what is being presented, the location, and fee this drawing to eye to the films and the free admission

Making a center of the films and time so the eye is drawn there

Separation all the different information: The people, the idea, the events, the location, and seller point

Just the names of the movie and date: That is read as a section on its own

Indenting all the dates and movies so that so it is nearly centered on the whole page

Indenting the film festive, time, and the location. So what is read first are the actual films and who is sponsoring this event

What the reader wants to see : That its a film festival and its “free”

The Films themselves are the sole emphasis

Emphasizing what the event group is: The School and where , then the second hierarchy would be the films