Poster typography

The alignment of the spacing is key where the chunking is the presenter/ location and artist. The Artist are bolded because they are where the eye wants to be drawn . The contrast of the Universe styes is what makes it stand out more.

 

Alignment is still key. I wanted to play on the variation of font.

 

For the first attempt I was playing with mainly the VH1 logo. Then emphasizing the role of the 90s. the second Hierarchy is placed on the artist with the date and time placed vertically to approx. take up the same Cap height. The location and the date are the same font stye and height.

The second attempt using roughly the same logic in heirarchy. The emphasizes is on the 90s rather than VH1. But size and font of the artist and date are still the same. With this variation I wanted to play on pulling VH1 out of the frame to create more tension for the poster and by placing the artist and date on the left side to draw the eye in that direction.

The Third Poster pulls the poster outwards to the left and right direction. There is a variation of value which plays up VH1 and “Best of the 90s”. The location is based near the top and is read easily because of the base line of the “1”. Between the values chosen and the size it helps create comfort.

Typographic Hierarchy (part 1)

Creating three different sections: The Presenters, what is being presented, the location, and fee this drawing to eye to the films and the free admission

Making a center of the films and time so the eye is drawn there

Separation all the different information: The people, the idea, the events, the location, and seller point

Just the names of the movie and date: That is read as a section on its own

Indenting all the dates and movies so that so it is nearly centered on the whole page

Indenting the film festive, time, and the location. So what is read first are the actual films and who is sponsoring this event

What the reader wants to see : That its a film festival and its “free”

The Films themselves are the sole emphasis

Emphasizing what the event group is: The School and where , then the second hierarchy would be the films

 

Final Space and meaning

The final composition was a farther finish of my previous example with the emphasis of the “FU”. Similar to before the composite was a connotation of the word “FAILURE”. The “FU” is larger and placed center on the page, to draw the eye there first. The design also is meant to connect the FU so the reading of it is more fluid. The rest of the word “AIL” and “URE” are smaller and placed at 20 % value to make it the second aspect of the hierarchy.

Space and meaning

 

"U" Emphasized , thus direction the word directly to the audience

Abstracting the FU of the work failure: provocative

In a sense very literal. The "F" being a direct relationship to a failure on a gradable subject

 

1. Playing with the "F" and how readable it is when mirrored. and the work "lure"

 

similar to the "FU" one this plays with the juxtaposition of the gradience