Final Space and meaning

The final composition was a farther finish of my previous example with the emphasis of the “FU”. Similar to before the composite was a connotation of the word “FAILURE”. The “FU” is larger and placed center on the page, to draw the eye there first. The design also is meant to connect the FU so the reading of it is more fluid. The rest of the word “AIL” and “URE” are smaller and placed at 20 % value to make it the second aspect of the hierarchy.

Space and meaning

 

"U" Emphasized , thus direction the word directly to the audience

Abstracting the FU of the work failure: provocative

In a sense very literal. The "F" being a direct relationship to a failure on a gradable subject

 

1. Playing with the "F" and how readable it is when mirrored. and the work "lure"

 

similar to the "FU" one this plays with the juxtaposition of the gradience