Final booklet

Worked on the cover, fixed many of the advices – especially the last page- added more white space

Interior spreads and color palette

The colors of my images are black and white mainly, do in those pages I wanted to inverse it. Red I choose because it was a good contrast color.

My font is Universe, because that is what I used on my resume, I played with upper and lower case

Resume and business card final

Using the 2 columns for my resume has stayed constant. In the final iteration I did a lot more with cleaning up what was on my resume. I pulled the 2 columns apart so they don’t blend into each other. I shortened what I said under descriptions because my crits where that they were too wordy. I also brighten the color of maroon that I used, cause my previous iteration was a little more brown than red. I also kept with the 2 types of Universe fonts. I originally placed san-serif’s in however, because of how much information I had, the thins got too thin, and didn’t read as well.

My business card takes the same logo as my name, however I was a little more playful with the orientation. I extended the “L” from the front to back to make it more continuous, and played with the inverse of the colors on the front and back. I rotated my entire logo, from the previous orientation cause I wanted the effect of having my name go off the page. and I also used the L to divide my digital and analog skills.

Resume rough draft

The Sketches done in class. Using the Rectangular to find a page format that expressed the header and body of a resume. In the second row, first column, was the format that intrest me most. Focusing on the simplicity of it.

Using the two column format. Placing the skill sets in one column so that is most readable. The hierarchy for both drafts was 1. the name 2. The firm/school/club 3.location/date 4.farther information. The types of font that were used was Didot and Abadi MT Condensed Light because of the thinness in the contrast to the thicker format of the Serif font. The usage of caps to lower case also proves a contrast using the same Abadi font.

Original resume

Poster typography

The alignment of the spacing is key where the chunking is the presenter/ location and artist. The Artist are bolded because they are where the eye wants to be drawn . The contrast of the Universe styes is what makes it stand out more.

 

Alignment is still key. I wanted to play on the variation of font.

 

For the first attempt I was playing with mainly the VH1 logo. Then emphasizing the role of the 90s. the second Hierarchy is placed on the artist with the date and time placed vertically to approx. take up the same Cap height. The location and the date are the same font stye and height.

The second attempt using roughly the same logic in heirarchy. The emphasizes is on the 90s rather than VH1. But size and font of the artist and date are still the same. With this variation I wanted to play on pulling VH1 out of the frame to create more tension for the poster and by placing the artist and date on the left side to draw the eye in that direction.

The Third Poster pulls the poster outwards to the left and right direction. There is a variation of value which plays up VH1 and “Best of the 90s”. The location is based near the top and is read easily because of the base line of the “1”. Between the values chosen and the size it helps create comfort.

Typographic Hierarchy (part 1)

Creating three different sections: The Presenters, what is being presented, the location, and fee this drawing to eye to the films and the free admission

Making a center of the films and time so the eye is drawn there

Separation all the different information: The people, the idea, the events, the location, and seller point

Just the names of the movie and date: That is read as a section on its own

Indenting all the dates and movies so that so it is nearly centered on the whole page

Indenting the film festive, time, and the location. So what is read first are the actual films and who is sponsoring this event

What the reader wants to see : That its a film festival and its “free”

The Films themselves are the sole emphasis

Emphasizing what the event group is: The School and where , then the second hierarchy would be the films