IDENTIFYING COMMUNICATION DESIGN

From a professional and academic sense, the design process chronologically begins with “clients objective.” The designer will then go back and forth between ideas, resource, and production. What interest me most about the design process is how vague it is, and how the process is easily turned in a stark direction by a simple decision the designer makes. As architecture students the primary question to ask are how one starts the project. Some choose to go research first, others may form make first. Regardless multiple iterations must be made, either by sketching thumbnails first, or making models. The next step is to merge the two, and create a product/space that appeals to the clients in both a functional and aesthetic means.

Elizabeth Resnick says “It is too easy to get stuck on preconceived ideas that might appear brilliant at first but create blocks to future development.” Which is an interesting thought. Our initial thoughts about advisements are very much generated to precedent images. As communication designer’s one must understand the ergonomics of human behavior. He/she must take what ideas work, however be able to better them.

A designer must always be able to take “articulate [ones] ideas to others and get immediate feedback.” One does not design for oneself, but others, thus one must be critiqued.